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Backlinks - Incoming links to a website or web page. The number of backlinks is an indication of popularity or importance of a website or page.

Bandwidth - The amount of data that can be passed along a communications channel in a given period of time.

Black Hat - Search Engine Optimisation techniques that Search engines do not approve of and attempt to minimise.

Link farms - a group of web pages that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine.

PageRank -The name of Google's Page ranking system. In this system,a webpage's importance (based on a scale of 1 to 10) is computed by working out how many 'back links' (websites linking to a page) there are and the importance of each of these links. If lots of important sites link to a site then it is regarded as important. So, in order to boost your importance to search engines, you need to get as many sites that are similar to yours to link to you and have a fairly small amount of links going out from your site. Quality of links is however more important than quantity.

Search Engine Optimisation (SEO) - Designing a website so that search engines easily find the content of pages and index them.

Spamdexing - Black hat techniques employed by some Web marketers and site designers in order to fool a search engine's spider and indexing programs. The objective is to ensure that their website always appears at or near the top of the list of search engine results.

Spamming - Unsolicited e-mail, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups; junk e-mail. For the latest Australian spam laws, click here.

Web crawler - Also known as a "spider," "ant," "robot" (bot) and "intelligent agent," a crawler is a program that searches for information on the Web. Crawlers are widely used by Web search engines to index all the pages on a site by following the links from page to page. The search engine then summarizes the content and adds the links to their indexes.

White hat - Search Engine approved Search Engine Optimisation Techniques

You can easily change your password in one of the following ways;

Forgotten Your Password?

  1. Click here, or go to thewebconsole.com and click on the forgotten your password link.
  2. Enter in your username and click on the "Submit" button.
  3. A new password will be emailed to the accounts email address.

Change your password from within thewebconsole.com

  1. Go to the "Website" tab from within the "Settings" section of thewebconsole.com.
  2. Click on the "Change Password" link
  3. Fill in the appropriate fields and click "Save password"

Design Standards

Content Area

  • Content area width - required width of 750px to ensure all tools are displayed correctly
  • Design needs to work regardless of the height of the content area.
  • Content may be larger than specified in your design depending on the content the user adds to the page, or depending on the content added to various tools.

Menu/Navigation

All Dynamic Menus

  • Menu items can't be different colours
  • Mouse over transitions should only be either text colour and/or button background colour changes
  • Submenus and sub-submenus all need to look the same
  • Limit of up to 3 tiers of navigation (usability recommendation)
  • Fonts used must be standard HTML fonts

Top Menu

  • The menu must not become wider than the website itself
  • Suggested menu location is the top of the website. Usability standards suggest not placing main navigation in the bottom toward the bottom of the website
  • Dropdown menu's can be split into columns and can also contain headings
  • Example website http://www.thewebplayground.ca/

Side Menu

  • Side menu is recommended to be on the left hand side of the design.
  • Side menu cannot contain headings and columns
  • Example website www.nebato.com.au

Submenus

  • Submenus can be a set width or variable. Variable width will reduce or extend to the width of the longest menu item in that menu
  • All Submenus will be the same colour and have the same colour transitions

Supplied Design Format

  • Needs to be created in Photoshop CS2, CS3 or higher and be saved with "Maximum compatibility" select upon saving
  • Needs to retain layers
  • Needs to use RGB colour space only
  • Background images or design must not be cropped to assist website construction or if alterations needs to be made.
  • Images must be masked appropriately and not cropped incase alterations or touch-ups need to be made.
  • "Smart Objects" should be used when importing multi colour EPS, PDF or AI files into Photoshop to retain vector quality.
  • Single colour logos/objects should be imported (pasted) as shapes rather than pixels to help retain vector quality.
  • Layers should be labeled correctly and be grouped where appropriate
  • Needs to be designed to be viewed at 100% (Browser Zoom)
  • The body content area must be either 790px or 970px wide
  • All text used in design must be created into shapes
  • All text used in the content area must remain as editable text and have the no anti-aliasing applied (this makes the preview more accurate)
  • The fonts used in the editable text areas, including menus, must be standard web fonts to ensure maximum compatibility
In order to action the redirect from your existing site, to your new Standalone Mobile Website, you will need to ensure that either yourself, or your technical contact, has access to the existing website. Once you have confirmed this, follow the steps below:

Step 1: Copy the code shown below - this is required so that thewebconsole.com is able to detect visitors coming to the site from mobile devices so as to redirect them through to your new mobile version:

<!-- start redirection of thewebconsole.com mobile detection -->

<script type="text/javascript" src="//www.thewebconsole.com/baseapp/scripts/browser.js"></script>

<!-- end redirection of thewebconsole.com mobile detection -->

Step 2: Paste the above code, onto every page of your existing website, ensuring that it is inserted before the </head> tag of your desktop site.

Typically this will involve your existing web host placing the code in the backend, or somewhere else in the 'template' to action this change.
Congratulations, you've set your new website live. Now we need to make sure that everyone can find you. Below are some of the common activities that should be completed upon setting your website live, to maximise the SEO impact of this process:

Directory Submissions - Submitting your website to a directory style site is a great way of increasing visibility to search engines. Most directories are free, in that you can list your business, website address and small description which allows visibility for your new site. Others may charge a small fee, we've made note of this where possible below:

  • http://www.localbusinessguide.com.au/ (Free Listing)
  • http://www.startlocal.com.au/ (Free Listing)
  • http://www.ozbizlinks.com/ (Free Listing)
  • http://www.laton.com.au/ (Free Listing)
  • http://www.shopseek.com.au/ (Free Listing)
  • http://www.enterprisesearch.com.au/ (Free Listing)
  • http://www.hotfrog.com.au/ (Free Listing)
  • http://www.aussielocal.com.au (Free Listing)
  • http://www.australianbusinessesdirectory.com ($2.95 per year)
  • http://www.local.com.au (Free Listing)
  • http://www.surfpacific.net.au (Free Listing)
  • http://www.aussieweb.com.au/ (Free Listing)
  • http://www.truelocal.com.au/list-your-business/ (Free Listing)
  • http://www.bigroo.com (Free Listing)
Submit your sitemap.xml to Google / Setup Google Webmaster Tools - Webmaster Tools provides you a number of diagnostic tools to allow you to see how your website is progressing. It is especially useful for submitting your website to Google for the first time, as well as submitting a sitemap now that your website is live. You can view the knowledge base link here.

Setup Google Analytics - Google Analytics is the industry standard for website reporting and analysis. It is a free tool provided by Google for the purpose of tracking and measuring your websites performance. It is recommended that you set this up now that your site is live. You can view the knowledge base article for assistance here.

 

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