Journalistic writing it's based on 6 fundamental questions that are more commonly known as the 5W and one H that help you go right to the main point of the matter. Here we will discuss how to use it for content creation.

Consider the 5Ws and 1H from the perspective of your Target Audience:

Who is your audience?
Describe your Target Audience in one or two sentences, include gender, age range, interests or hobbies, etc.

Knowing the person you will be creating content for allows you to craft targeted content that performs better.

What information do they need to know?
Think about the problems that your audience struggles with, what questions do they have? How can you access them to know what they really need? That's why it's important to build an email list and elaborate your FAQs form.

Where do they want to see your information?
Understand your Audience's behavior, figure out where they are more active, is it in your blog, in social media or on your website? By knowing this you will be able to provide them content where they can easily find it.

Why do they care about what you have to say regarding the subject?
Providing useful information is essential. Make sure your content has information that's new. Also, think about the benefits of your content for your target audience.

When will they want to read it?
Distribution time is also an important aspect of engagement. When you consider your audience's reading time, think if they are busy working professionals who read on the train and in that case you will have better results publishing early in the morning. On the other hand, If they are parents it's more probable that you can reach them when they put their children to bed in the evening.

How should you relay the information?
The format you choose to present your information will play a major role in engagement depending on your niche. It depends on how much time they will have to read it, or to watch a video. That will help you find the best format, whether it's a blog post, video, infographic or anything else.

Finally, make sure you use these questions to improve the quality of your content and give your customers what they need.